EventStorming Master Class

EventStorming Master Class

Putting business, software, and user experience experts on the same page!

Course abstract

EventStorming is a workshop format that enables massive learning on complex business domains and promotes collaboration between different disciplines and across teams.

A visually effective problem-solving technique that puts everyone on the same page, EventStorming was greatly defined by Dan North: “In any EventStorming session of all different kinds, everyone knows what everyone else knows“.

What you learn

In this two-day workshop, we’ll practice three different flavours (Big Picture, Process Modelling and Software Design), applied to real-world business problems.

We’ll take into account the different perspectives (including the facilitator) in a process that spans large-scale discovery, to leverage collaborative design.

We’ll experience the how, and we’ll discuss the why.


Day 1 – EventStorming as a discovery tool

  • Quick kick-off: where are we and where we want to go
  • Real world Big Picture EventStorming, mastering complexity and unknowns in large-scale modelling
  • Managing conflicts, highlighting risk, and the problems really worth solving
  • The facilitator’s toolbox revealed
  • Improving our process exploring motivations of different actors
  • The Change agent’s perspective: why it’s going to be hard even when improvement is obvious, and how to deal with stalemates
  • Everything’s connected: Lean & Kanban, complexity and organization limits
  • Working with startups vs. working with established companies
  • EventStorming as a platform for problem-solving
  • ModelStorming: modelling everything without a clue (and yet deliver amazing insights).

Day 2 – Using EventStorming to design a system

  • Emerging System Boundaries: from EventStorming to Bounded Contexts
  • Process Modelling EventStorming: a cross-discipline platform for collaborative modelling
  • A different perspective on software design: the picture that explains everything
  • Making policies explicit. Discovering the hidden truth in business behaviour
  • Design around Value: hidden and explicit motivators
  • Software Design EventStorming: discovering key software components
  • Aggregates and transactional consistency: independent moving parts in a large system
  • Design around the bottleneck: changing the rules of the game
  • Blending User Experience Design and Service Design into Software Design
  • Triggering bullet-proof design with visible state
  • The transaction illusion
  • From sticky notes to working software. When to go for a sophisticated architecture.

People-aware / Background agnostic

EventStorming is interdisciplinary. The specialistic notation is dropped in favour of an incremental lo-fi approach that allows an inclusive approach, while driving the exploration towards the most sensitive areas. Every participant will actively contribute.


Tools & Laptop: Do I need my laptop?
No, you won’t need your laptop to attend this workshop.

Teaching language: What language will this workshop be in?
This course will be taught in English.

How our tickets work


Under_Cover_Learner Discount SAVE 20%

If you’re paying the ticket out of your own pocket and you don’t have a VAT number, you can get a 20% discount on any tickets and on any ticket tiers!

How? Just enter the Under_Cover_Learner promotional code in the registration field on Eventbrite.

Please note: this code cannot be used in conjunction with any other offers/discount codes, and it applies to any ticket tier.


UPDATE: EventStorming has been included in the Techniques quadrant of the ThoughtWorks Technology Radar 2018 as one of the techniques you should “Adopt“!
Check out the latest ThoughtWorks Technology Radar.

It’s a de-facto standard in the Domain-Driven Design community for exploring and designing complex interactions.

A wide range of organisations has benefited from it: from online marketplaces, to financial and trading institution; from small startups to large scale enterprises… and anything in between!
It’s no wonder EventStorming can be used in all types of business scenarios!

Read what people are saying about EventStorming:

If you are in the business of helping organisations understand how they really work, Event Storming is an essential tool to have in your kit bag.
Deceptively simple, EventStorming is a great way to illustrate both the human and system interactions of a business in all their idiosyncratic tendenciesChris Moore

Event Storming is a fantastic technique for eliciting information from the entire team and enabling a shared understanding.Claire Montgomery

The EventStorming Master Class in Milan was a brilliant two-day workshop packed with knowledge. Not only did I get the method itself through hands-on practice but also a lot of little hints and tricks on how to react to participants’ body language and general behaviour. I learnt lots.Elke Bethke

Alberto Brandolini

EventStorming Creatorauthor of Introducing EventStorming - An act of deliberate collective learning and Founder of Avanscoperta, Alberto Brandolini is a 360° consultant in the Information Technology field.

Asserting that problems cannot be solved with the same mindset that originated them, Alberto switches perspective frequently assuming the architect, mentor, coach, manager or developer point of view.

About the Master Class

Language: The workshop will be held in English.
Time: from 9.30 am to 5.30 pm.
Venue: Pirelli Institute, Viale Fulvio Testi, 223, 20162, Milan (find out how to get to the Pirelli Institute here).
Laptop: You won’t need a laptop for the EventStorming Master Class. This is a highly interactive workshop where you’ll be engaging with Alberto and other attendees for the majority of the time.
Dress code: Informal. We also recommend you wear comfortable shoes, standing time VS sitting time is in favour of the first one! :-)
Included in the price: two coffee breaks and lunch with the trainer and the other attendees are also included in this ticket… because networking matters :)

How to get to Milan?

You can get to Milan City Centre by flying in to one of these three airports: Linate, Malpensa, and Bergamo Orio al Serio. Not bad, isn’t it? :-)

Check our Venue & Location Info Page and get it sorted! With plenty of handy information on accommodation, travel options, where to find the training venue, and much more!
Not enough? Drop us a line at info@avanscoperta.it.


Good news – The Master Class is now CONFIRMED! See you in Milan? :-)

Questions? Drop us a line: info@avanscoperta.it

Istituto Piero Pirelli - Venue and Directions

Learn more

Read the interview with Alberto Brandolini on our blog: from ziobrando to EventStorming!

Introducing EventStorming: the very first post (2013) where Alberto explicitly talks about EventStorming.

Check out the blog post from Zsofia Herendi, founder of the DDD Practitioners community of Budapest, who attended our 2-day Master Class in Milan in March 2018: The 12 meter: where sailboats and EventStorm Walls meet.


Joys and Pitfalls of Collaborative ModellingDDD eXchange, 2018

50,000 Orange Stickies Later: Explore DDD 2017

The Precision Blade: DDD Europe 2016

Event Storming by Alberto Brandolini: Wrocloverb 2015

Do you need more info?

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