EventStorming Master Class

EventStorming Master Class

Putting business, software, and user experience experts on the same page!

—>>> ONE ticket available for the Milan edition of the Master Class (1-2 October 2024). Buy it now!

If you’re looking for the online workshops, please check out the courses in live streaming by Alberto Brandolini: EventStorming Remote Modelling Workshop (4 half-day sessions) and Domain-Driven Design Executive View Training (one 3-hour session).


EventStorming is a workshop format invented by Alberto Brandolini that enables massive learning on complex business domains and promotes collaboration between different disciplines and across teams.

A visually effective problem-solving technique that puts everyone on the same page, EventStorming was greatly defined by Dan North: “In any EventStorming session of all different kinds, everyone knows what everyone else knows“.

Target audience

EventStorming is interdisciplinary. The specialistic notation is dropped in favour of an incremental lo-fi approach that allows an inclusive approach while driving the exploration towards the most sensitive areas. Every participant will actively contribute.


Day 1 – EventStorming as a discovery tool

  • Quick kick-off: where we are and where we want to go
  • Real-world Big Picture EventStorming, mastering complexity and unknowns in large-scale modelling
  • Managing conflicts, highlighting risk, and the problems really worth solving
  • The facilitator’s toolbox revealed
  • Improving our process exploring motivations of different actors
  • The Change agent’s perspective: why it’s going to be hard even when improvement is obvious, and how to deal with stalemates
  • Everything’s connected: Lean & Kanban, complexity and organization limits
  • Working with startups vs. working with established companies
  • EventStorming as a platform for problem-solving
  • ModelStorming: modelling everything without a clue (and yet delivering amazing insights).

Day 2 – Using EventStorming to design a system

  • Emerging System Boundaries: from EventStorming to Bounded Contexts
  • Process Modelling EventStorming: a cross-discipline platform for collaborative modelling
  • A different perspective on software design: the picture that explains everything
  • Making policies explicit. Discovering the hidden truth in business behaviour
  • Design around Value: hidden and explicit motivators
  • Software Design EventStorming: discovering key software components
  • Aggregates and transactional consistency: independent moving parts in a large system
  • Design around the bottleneck: changing the rules of the game
  • Blending User Experience Design and Service Design into Software Design
  • Triggering bullet-proof design with visible state
  • The transaction illusion
  • From sticky notes to working software. When to go for sophisticated architecture.

What you will learn

In this two-day EventStorming Master Class with Alberto Brandolini, we’ll practice three different flavours (Big Picture, Process Modelling and Software Design), applied to real-world business problems.

We’ll take into account the different perspectives (including the facilitator) in a process that spans large-scale discovery, to leverage collaborative design.

We’ll experience the how, and we’ll discuss the why.


Is the EventStorming Remote Modelling Workshop a comparable alternative?
Not exactly: Big Picture dynamics and principles are really different when happening in-person vs remotely, and there’s no way to have participants feel one type of the experience if you are in the other container. The Big picture is also less effective when played remotely.
The EventStorming Remote Modelling is designed to help you facilitate and design online workshops, whereas the EventStorming Master Class is aimed at teaching you how to facilitate an in-person EventStorming session.
So the answer is: no, the EventStorming Master Class and the EventStorming Remote Modelling Workshop are two different things.

Entry-level: Is there anything I need to know before joining this Master Class?
No prior experience with EventStorming is required. However, you’re welcome to check out the EventStorming Website.

Tools & Laptop: Do I need my laptop?
You won’t need a laptop in order to join this Master Class. In this highly interactive workshop, you’ll be engaging with Alberto Brandolini and other attendees for the majority of the time. We’ll also spend a lot of time standing and walking around, so please remember to wear comfortable shoes.

Learning materials: Will there be anything to take away with me after the Master Class is over?
Yes, there will be some booklets and other learning materials for you to take home.


The Master Class will be confirmed upon reaching a minimum number of participants. All registered participants will be notified by email 28 days prior to the workshop date.

About the workshop

Venue: Meeet – Pavillion, Chausseestraße 86, 10115 Berlin, Germany
Language: English.
Time: from 9.30 am to 5.30 pm each day.
Laptop: Check out the FAQ section.
Max number of participants: 16 people.
Dress code: Informal. We recommend you wear comfortable shoes as the majority of the activities will involve walking around and standing up most of the time.
Included in the price: Coffee breaks and lunch with the trainer and the other attendees are also included in this ticket… because networking matters :-)

Book it for your company

Contact us using the form at the bottom of this page if you wish to arrange a private custom edition of the EventStorming Master Class.

How our tickets work


Under_Cover_Learner Discount SAVE 20%

If you’re paying the ticket out of your own pocket and you don’t have a VAT number, you can get a 20% discount on any tickets and on any ticket tiers!

How? Just enter the Under_Cover_Learner promotional code on the field "Enter promo code" in the section above (before hitting the button "Checkout").

Please note: this code cannot be used in conjunction with any other offers/discount codes, and it applies to any ticket tier.


Also thanks to its inclusion in ThoughtWorks’ 2018 radar in the “Adopt” techniques, EventStorming became the de-facto standard in the Domain-Driven Design community for exploring and designing complex interactions.

A wide range of organisations has benefited from it: from online marketplaces to financial and trading institutions; from small startups to large-scale enterprises… and anything in between!
It’s no wonder EventStorming can be used in all types of business scenarios!

Read what people are saying about EventStorming:

It was a great experience to learn from Alberto, and to share the learning experience with the other attendees. The group was just the right size for this type of hands-on workshop. We could all get to know each other and benefit from each others perspectives and views. Alberto succeeds in creating an atmosphere where everyone can feel comfortable to try without reservations, and learn from first making mistakes.Sara Van Der Bruggen

I am impressed by the in-depths and broad knowledge shared throughout the class. The created space and people provided an ideal learning environment that provided guidance.Mario Völker

I would highly recommend the EventStorming Masterclass to everyone willing to take a step further in being able to tackle challenging business and software design situations.Dmitry Ledentsov

Very useful Master Class when you want to get more out of the business you are working for with different hands-on tips.Kristof Serraes

Very insightful Master Class, my only regret is not taking it sooner!Jean Reis

A great class, EventStorming is a powerful methodology and Alberto is a valuable trainer sharing his experience and keeping a good vibe in the class.Guido Martini

I simply loved it. EventStorming is filling so many gaps in my daily business.Marc Lilienthal

Anyone involved in Digital Product Development should attend the EventStorming Master Class!Alex Jäger

Just before the pandemic started, I got to know EventStorming through the world of Domain-Driven Design. I immediately realized that this is a very interesting way to get to know a domain, processes or even the functioning of a company. 

Unfortunately, at that time there was corona and social contacts were forbidden. I did study the matter further, but studying a book is still not the same as a workshop with like-minded people. So this training was very high on my list. Learning and experiencing how different people deal with this technique is fascinating to me. The little tips and tricks that you learn from an event like this are invaluable.

Jurgen Stillaert

Alberto and the Avanscoperta team: you created a fantastic training experience during “EventStorming Master Class”!
I felt already welcome at the time of booking the ticket, then experienced a training that was packed with knowledge and practical experience, and later received a wonderfully complete aftermath email with lots of stuff I can use to make my event storming sessions a success.
Thanks a lot!Matthias Bohlen – Software Consultant

If you are in the business of helping organisations understand how they really work, Event Storming is an essential tool to have in your kit bag.
Deceptively simple, EventStorming is a great way to illustrate both the human and system interactions of a business in all their idiosyncratic tendenciesChris Moore

Event Storming is a fantastic technique for eliciting information from the entire team and enabling a shared understanding.Claire Montgomery

The EventStorming Master Class in Milan was a brilliant two-day workshop packed with knowledge. Not only did I get the method itself through hands-on practice but also a lot of little hints and tricks on how to react to participants’ body language and general behaviour. I learnt lots.Elke Bethke

Alberto Brandolini

EventStorming Creatorauthor of Introducing EventStorming - An act of deliberate collective learning and Founder of Avanscoperta, Alberto Brandolini is an all-around consultant in the Information Technology field.

Asserting that problems cannot be solved with the same mindset that originated them, Alberto switches perspective frequently assuming the architect, mentor, coach, manager or developer point of view.

Learn more


Read the interview with Alberto Brandolini on our blog: from ziobrando to EventStorming!

Introducing EventStorming: the very first post (2013) where Alberto explicitly talks about EventStorming.

Collaborative Process Modelling with EventStorming

Remote EventStormingEventStorming in COVID-19 Times: about EventStorming in a remote context.

Articles from past attendees

Here’s a blog post from Francesco Grotta, who attended Alberto’s EventStorming Master Class in Milan in February 2019: You write EventStorming, I call it Hurricane.

Check out the blog post from Zsofia Herendi, founder of the DDD Practitioners community of Budapest, who attended our 2-day Master Class in Milan in March 2018: The 12 meter: where sailboats and EventStorm Walls meet.


Extreme Modelling Patterns: DDD Europe 2023

Domain-Driven Design in ProductLand: DDD Europe 2022

No, you don’t need to access my data: DDD Europe 2021

Remote EventStorming – Redesigning Everything (Avanscoperta Meetup)

Scoprire i confini con EventStorming (in italiano)

Frontmatter: Len Epp (LeanPub) interviews Alberto Brandolini

Software design as a cooperative game with EventStorming: AgileByExample 2019

100,000 Orange Stickies Later: Øredev 2019

The Gordian Knot: muCon London by Skills Matter, 2019

Joys and Pitfalls of Collaborative ModellingDDD eXchange by Skills Matter, 2018

50,000 Orange Stickies Later: Explore DDD 2017

The Precision Blade: DDD Europe by Skills Matter, 2016

Event Storming by Alberto Brandolini: Wrocloverb 2015

About us

Avanscoperta is a growing community of professionals learning together, exchanging experiences and ideas, exploring uncharted territories.

We carefully select the most relevant topics and the best trainers and thought leaders worldwide with an eye to the most engaging teaching techniques.
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Are you interested in this course?

If you have any specific questions, or if you want to receive more information on dates, content or offers about this course, drop us a line. We'll gladly get back to you!


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