Product Discovery Workshop with Lean Value Tree

Product Discovery Workshop with Lean Value Tree

From Ideas to a Value-Driven Product Roadmap

Have you seen Matteo Cavucci’s latest workshop? Dynamic Product Roadmaps for Digital Products Workshop (in Italian).

When a project starts, or when the time comes to re-think an existing one, there are endless possibilities. Still, in many development teams, the exploration of problems and solutions is quickly archived as “done” as the most obvious option is given priority, or as everyone tends to agree on the boss’ opinion.

During the Product Discovery with the Lean Value Tree Workshop with Matteo Cavucci we’ll discover how you can organise the Product Discovery activities in an agile and pragmatic way by introducing enabling constraints to promote alignment and clarity. All this without limitations to the team’s autonomy and distributed decision making, and without closing the door to innovation and continuous improvement.
Thanks to the Lean Value Tree instruments and a lean inception approach, we’ll explore how to gain consensus on what MVPs have to be created and how to kick-off an agile project… the right way.

Target Audience

  • Managers who are in charge of the creation of a new product or of the evolution of an existing one
  • Project managers who need to create clarity and transparency for their teams
  • UX professionals who are trapped in frustrating and meaningless chains of tasks
  • Software developers who work on assembly lines
  • Digital specialists who are not involved in strategic decision-making
  • Creative agencies looking for an effective way to define their clients’ objectives.


During the workshop we’ll explore a different approach when it comes to kicking off the production of a digital product, putting value for the client at the centre of the process, with the aim of creating interactions and services which are useful and appreciated by the users.

We’ll be deep-diving in the application of the agile approach to planning, and we’ll be getting our hands dirty with the tools that were created and used in challenging environments (from startups to big-scale enterprises).

We’ll focus on the principles behind the Lean approach to Product Discovery and Project Inception, working all together with other participants.
Thanks to the Lean Value Tree model, we’ll be able to create a Product Strategy with clear and defined objectives that are able to adapt and respond to change.


Discovery (session 1 – 2)

  • How to make different points of view and knowledge emerge in a collaborative, remote-first, environment
  • How to explore the product idea in the service ecosystem by identifying users, interactions, and touchpoints
  • How to understand the context and the frame the purpose to identify ideas and opportunities
  • How to evaluate a project at its initial stages in order to understand driving and restraining forces.

Ideation (session 3 – 4)

  • How to create a Leading Vision (to be followed all along) for the product
  • How to identify the goals starting from the opportunities identified
  • How to define the strategic bets which represent the foundation of the project
  • How to generate experiments that will guide the actions of the team and will allow easier reviews and feedback sessions.

What you will learn

  • How to organise ideas for a new product by aligning team and stakeholders on what to create and where to start
  • How to have a Product Discovery able to maximise shared knowledge in the shortest possible time
  • How to balance the need for a defined plan with the knowledge that will emerge during the execution of the project
  • How to use models and structures as a mean to integrate feedback and support continuous improvement
  • How to create a clear Product Strategy and roadmap which has value at its centre
  • How to do it effectively in a remote setup.

Why you should buy a ticket

It is extremely demotivating to work on a product nobody really needs. Not only this is a waste of time and energy… it also makes the application of good software development practices and the use of advanced technologies useless.

It’s time to learn how to generate an effective Product Strategy through a good session of Discovery.

Online Workshop: How it works

The workshop will happen online and in live streaming: the trainer and all other participants will be in a video conference. You’ll be interacting and working together in real-time thanks to a variety of tools you’ll have at your disposal.

The workshop will keep its highly interactive and hands-on spirit despite being online.
This is why we require that all participants keep their webcam on for the whole duration of the workshop: this will enhance the quality of the communication and of the workshop as a whole.
You won’t be sitting at your desk watching slides and videos, and you’ll be engaged in real-time activities for the majority of the time… as if we were in a real classroom!

This workshop is also designed to enable participants to use and practice the learnings in their working environment from day 1.
We’ll be working on a real-case study by “getting our hands dirty”. We’ll be using the instruments and concepts which underlay a real Product Strategy examining all the process: from discovery to convergence.

Warning: This workshop is not suitable for those who wanna sit down and listen! ;-)


What language will this workshop be in?
This course will be taught in Italian.

Is there anything I must do before I buy a ticket for this online workshop?
If you have a good internet connection (at least 20 Mbps in download and 10 Mbps in upload), headphones, mic, and camera, then you can join the training.
A double screen and a good seat will improve your learning experience.
A couple of weeks before the training, we’ll send you all the information on the tools we’ll be using, and how to access them.

The workshop will keep its highly interactive and hands-on spirit despite being online.
This is why we require that all participants keep their webcam on for the whole duration of the workshop: this will enhance the quality of the communication and of the workshop as a whole.

Please check your connection: Speed Test.


This workshop will be confirmed upon reaching the minimum number of participants. We’ll send an official confirmation to all registered attendees 10-15 days prior to the workshop dates.

About the workshop

Language: Italian.
Number of attendees: max 16 participants.
Tools and Workstation: The workshop will take place online and in live streaming using digital tools. You’ll get detailed information on how to join the online workshop, how to get ready for it, and how it will work 10-15 days prior to the workshop.
It is highly recommended that each participant joins the workshop from their own workstation: not sharing one same laptop and/or room with other people will improve the remote experience.

Included in the price: 1 free consulting session with Matteo Cavucci after the workshop.


I definitely suggest this course, Matteo’s experience and way of explaining things is effective and the frameworks looks to be valuable in many contexts.Guido Martini

The Product Discovery Workshop with the Lean Value Tree has the perfect balance between knowledge walkthroughs, group exercises and Q&A.
As a software architect I have upgraded my product management skills and acquired lots of hands-on tools and practices through this workshops. Love the many canvases.
I highly recommend Matteo’s workshop to DDD practitioners who would like to apply product thinking to their software.Xin Yao

This is a must-attend workshop to learn the basics of how to put together the project of a product by focusing on what’s important to get to the vision.Piero Anesin – Software Developer

Matteo is the best person to teach how to define the best ideas when it comes to your product.Wolfgang Cecchin – Imprenditore, E-commerce manager e Digital Project Manager

A not-to-be-missed workshop if you’re eager to understand how to build products that have a real impact on the market and on people.Federica Pecoraro – Head of UX and Founder of Fightbean

You shouldn’t miss this workshop if you’re looking for a different (and more flexible) method to manage the discovery process.Franceska Dalsaso – UX Designer

A clever and fresh way to consider our work with a different perspective and find better ways to achieve what we and our clients want.Barbara Robiolio Bose – Freelance Solution Architect and Developer

Matteo will teach you to look after what creates value. A good way to cut the dry branches even before you plant the seed. Thanks!Claudio Bartoli – Software Developer

“Stop feeding your backlograndomly. Just validate it!”Alessandro Violini – User Interface Developer, Interaction Designer, Web Accessibility Specialist

Matteo Cavucci

Matteo is a deep systems thinker, with over a decade of experience in design and agile development processes.

He helps knowledge-based organizations to discover better ways of creating digital products. He supports teams, managers, and executives in dissolving the boundaries between ideating, planning, and delivering software, driving the innovation across the research/design/development spectrum.

About us

Avanscoperta is a growing community of professionals learning together, exchanging experiences and ideas, exploring uncharted territories.

We carefully select the most relevant topics and the best trainers and thought leaders worldwide with an eye to the most engaging teaching techniques.
Are you ready to learn with us?

Are you interested in this course?

If you have any specific questions, or if you want to receive more information on dates, content or offers about this course, drop us a line. We'll gladly get back to you!


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