Product Owner Key Skills Workshop

Product Owner Key Skills Workshop

Impact mapping, story mapping and valuable user stories

Milano, 7 – 8 ottobre 2019

Have you struggled to split user stories into small but valuable chunks?

Do you have problems prioritising stories or getting a commitment from business stakeholders on what they want to achieve?

Do you have issues deciding when a story is done or how many other stories you really need to achieve a business objective?

Are you managing large amounts of stories that are problematic to estimate, prioritise or plan for?

If so, join this interactive workshop with Gojko Adzic and bring your product owners and business sponsors to learn how to get the most out of user stories.

About the workshop

This is a brand new seminar based on Gojko Adzic’s books Fifty Quick Ideas To Improve Your User Stories, Impact Mapping and years of experience helping teams deliver better software.

Join Gojko to learn several effective ways that industry-leading teams apply to make their user stories much more effective, how to ensure that things coming into your work stream are defined well, split to be small enough but valuable, and how to achieve the big benefits of adaptive planning and that you can expect from great user stories.


Day 1


  • How to effectively work with a large existing backlog of stories
    (story card hell) with multiple competing stakeholders
  • How to capture and describe real value with small user stories that
    just contribute to a larger picture
  • How to measure progress better than with just story points and avoid
    mistaking activity for success.


  • How to avoid water-scrum-fall where too many things need to come
    together to make a release and it’s not easy to come up with small but
    valuable chunks
  • How impact mapping can help facilitate the discussion around value and success
  • How to run impact mapping sessions
  • How to use impact maps to align competing stakeholders and for
    product discovery.

Day 2


  • How to get good feedback from users and how to avoid misleading feedback
  • How to split the stories that are too big but difficult to slice
  • How to avoid technical stories.


  • How to incorporate results of user research into release planning
  • How to use story maps to plan releases for larger pieces of work,
    when there is significant risk in releasing the wrong product so
    iterative improvements are not an option
  • How to facilitate story mapping workshops and avoid the most common
    problems with them.

What you will learn

After the workshop, you will know how to:

  • Fight a huge backlog with 500 crap stories
  • Prioritise with multiple competing stakeholders
  • Avoid a user story stream of consciousness and create a big picture for prioritisation
  • Establish a good reporting structure on outcomes rather than just monitoring velocity and activity
  • Get agreement from the whole team and the business sponsors about which user stories are useful and which are just noise
  • Enable business sponsors to benefit from flexible scope and avoid water-scrum-fall
  • Effectively prioritise based on value
  • Avoid pet features
  • Run impact mapping sessions
  • Split the unsplittable stories, and ensure that work items are small but actually still valuable
  • Avoid getting stuck in technical stories.

Target audience

This is a training course for a broad audience of anyone involved in iterative (agile/lean/scrum/kanban) delivery with user stories.

  • Business sponsors will learn how to ensure their organisation benefits more from agile team delivery capability.
  • Analysts and Product owners will learn how to link between business sponsors and teams more effectively
  • Developers and testers will learn how to engage with business stakeholders and product owners to get better direction and focus delivery on things that really matter.


Tools & Laptop: Do I need my laptop?
No, you won’t need your laptop to attend this workshop.

Entry requirements: Is there anything I need to do before the workshop?

Teaching language: What language will this workshop be in?
This course will be taught in English.

Vuoi saperne di più sui nostri biglietti?


Under_Cover_LearnerSCONTO 20%

Se ti stai iscrivendo al corso a titolo personale e non hai la Partita IVA, c’è una tariffa speciale per te: uno sconto del 20% sul prezzo corrente del biglietto

Come? Inserisci il codice Under_Cover_Learner nel campo "Immetti codice promozionale" di Eventbrite.

Note: lo sconto non è cumulabile con altri codici sconto.

Cosa dicono di questo workshop…

A well consolidated path through a great mix of group-work and real-life examples. Gojko is amazing and he’s able to simplify all attendees’ problems while guiding us to discuss and answer each other.Nicola Grigoletti – Founder & COO @ Thread Solutions srl

A must for anyone who runs digital projects!Fabio Fabbrucci – Agile Product Mangaer

Learning how to split the problem and how to perform tests and measurements as we have learned in this course can help companies of any size and nature!Nunzio Fiore – Founder & CEO at coders51 srl

Gojko Adzic

Gojko Adzic partner di Neuri Consulting LLP, ha vinto il premio European Software Testing Outstanding Achievement nel 2016, e il premio come Most Influential Agile Testing Professional nel 2011.
Uno dei libri di Gojko, Specification by Example, ha vinto il Jolt Award for the best book of 2012, e il suo blog ha vinto il premio UK Agile Award per la miglior pubblicazione online nel 2010.

Info pratiche sul workshop

Lingua: Il corso sarà tenuto in inglese.
Orari: dalle 9.30 alle 17.00 ciascun giorno.
Venue: Pirelli Institute, Viale Fulvio Testi, 223, 20162, Milano (qui puoi scoprire come raggiungere l’Istituto Pirelli).
Laptop: No, non è necessario che porti il tuo laptop con te.
Dress code: Informale.
Compreso nel prezzo: Nel prezzo del biglietto sono compresi i coffee break e i pranzi insieme al docente e agli altri corsisti. Perché anche il networking è importante! :-)

Come arrivare a Milano?

Puoi raggiungere il centro di Milano grazie ai collegamenti con ben tre aeroporti: Linate, Malpensa, e Bergamo Orio al Serio. Non male, vero? :-)

Visita la nostra pagina Venue & Location Info Page e inizia a preparare il tuo viaggio! Ci troverai un sacco di informazioni utili su dove dormire, alcune opzioni di viaggio, dove si trova la venue del workshop, e molto altro ancora!


Il workshop sarà confermato al raggiungimento del numero minimo di partecipanti. Invieremo una comunicazione con la conferma del corso agli iscritti al più tardi tre settimane prima del corso.

Domande? Dubbi? Scrivici a info@avanscoperta.it.

Istituto Piero Pirelli - Come arrivare ed Info


Leggi la nostra intervista a Gojko Adzic The Kingdom of Software!

Ti interessa questo corso?

Se hai delle domande specifiche, o vuoi ricevere maggiori informazioni, scrivici. Saremo felici di risponderti!


Vuoi ricevere una volta a settimana i nostri contenuti esclusivi su tecnologia, sviluppo software, business e design?


Iscriviti alla newsletter!