Impact Mapping Workshop

Impact Mapping Workshop

Learn how to get the most out of user stories

COVID-19 Emergency Info
This workshop is designed to be delivered in presence, and it will take place at TAG Calabiana (Via Arcivescono Calabiana, 6, 20139, Milan).
Check out the full COVID-19 Emergency Info in the F.A.Q. section below.

Impact mapping is a lightweight, collaborative planning technique for teams that want to make a big impact with software products. It is based on user interaction design, outcome driven planning and mind mapping. Impact maps help delivery teams and stakeholders visualise roadmaps, explain how deliverables connect to user needs, and communicate how user outcomes relate to higher level organisational goals.


Have you struggled to split user stories into small but valuable chunks? Do you have problems prioritising stories or getting a commitment from business stakeholders on what they want to achieve?

Do you have issues deciding when a story is done or how many other stories you really need to achieve a business objective? Are you managing large amounts of stories that are problematic to estimate, prioritise or plan for?

If so, join this interactive Impact Mapping Workshop with Gojko Adzic and bring your product owners and business sponsors to learn how to get the most out of user stories.

Target audience

This is a workshop for senior software delivery people as well as business sponsors working with software teams primarily in an agile or lean environment.

In order to attend the workshop, you should already have a basic knowledge of iterative delivery methods and at least some experience of working in a Scrum, XP or Kanban-like delivery.

To get the most out of this workshop, you should have a relatively senior role, from a technical or business perspective.

Impact Mapping Workshop with Gojko Adzic is particularly fit for:

  • Business sponsors will learn how to ensure their organisation benefits more from agile team delivery capability, and how to steer product management and delivery better to achieve strategic goals faster.
  • Analysts and Product owners will learn how to link between business sponsors and teams more effectively, how to select and prioritise stories and features to achieve better impacts
  • Developers and testers will learn how to engage with business stakeholders and product owners to get better direction and focus delivery on things that really matter.


Day 1

  • How to effectively work with a large existing backlog of stories (story card hell) with multiple competing stakeholders
  • how to capture and describe real value with small user stories that just contribute to a larger picture
  • how to measure progress better than with just story points and avoid mistaking activity for success
  • how to avoid water-scrum-fall where too many things need to come together to make a release and it’s not easy to come up with small but valuable chunks
  • how impact mapping can help facilitate the discussion around value and success
  • how to run impact mapping sessions
  • how to use impact maps to align competing stakeholders and for product discovery.

Day 2

  • How to get good feedback from users and how to avoid misleading feedback
  • how to split the stories that are too big but difficult to slice
  • how to avoid technical stories
  • how to incorporate results of user research into release planning
  • how to use story maps to plan releases for larger pieces of work, when there is significant risk in releasing the wrong product so iterative improvements are not an option
  • how to facilitate story mapping workshops and avoid the most common problems with them.

Learning Objectives

This is a workshop based on Gojko Adzic’s books Fifty Quick Ideas To Improve Your User Stories, Impact Mapping and years of experience helping teams deliver better software.

Join Gojko to learn:

  • several effective ways that industry-leading teams apply to make their user stories much more effective,
  • how to ensure that things coming into your workstream are defined well, split to be small enough but valuable
  • how to achieve the big benefits of adaptive planning and that you can expect from great user stories
  • split the ‘unsplittable’ stories, and ensure that work items are small but actually still valuable
  • how to avoid getting stuck in ‘technical stories’, and effective release planning based on user story maps
  • how to avoid pet features, and how to run user story mapping sessions.


Covid-19 Emergency Info – Read Carefully

We aim to inform all participants about any changes regarding the possibility of hosting the in presence workshop (e.g. if it becomes difficult and dangerous for the workshop to take place in presence due to the current COVID pandemic) as soon as possible, and in any case no later than 20 days prior to the workshop dates, as stated in our T&Cs.

This will depend on the decisions taken at a national level by the Italian Government, and we’ll have to act according to the latest information available with regards to in-person meetings, events and so on.

If we won’t be able to host the workshop due to new and unforeseen COVID-19 restrictions, we’ll provide a full refund of the tickets purchased and/or you’ll be able to convert the sum into credit to be used for another workshop by Avanscoperta.

The refund requests will take into account the ticket price only. Please take this into account when you book your trip and accommodation for this workshop. We recommend checking out external refund policies and available insurance options.

Generally speaking, the situation is far from being “under control”, and we’ll take into account the overall international context should you need to cancel your trip to Italy for this workshop.

Please reach out to us via email at [email protected] should you need any further assistance.

Safety and COVID-19: What are you doing to create a safe learning environment?

We and the staff at the venue are working hard to adopt all the needed measures to prevent the diffusion of COVID-19 by following the National and local guidelines.

Moreover, we believe that a great learning experience can happen only if all the people involved (the trainer, the participants, the organisers, and so on) feel safe, so we’ve added a few more guidelines in order to accomplish this goal and make sure everyone is taken care of.

Check out the venue page to find out more, and do not hesitate to reach out to us should you have any questions or concerns.

Do I need to know something beforehand to participate in this workshop?

To attend the workshop, you should already have a basic knowledge of iterative delivery methods and at least some experience of working in a Scrum, XP or Kanban-like delivery.

To get the most out of this workshop, you should have a relatively senior role, from a technical or business perspective.

Do I need my laptop to attend this workshop?

No, you don’t need a laptop to join this workshop.


The workshop will be confirmed upon reaching a minimum number of participants. All registered participants will be notified by email no later than one month before the workshop date.

About the workshop

Language: The workshop will be held in English.
Time: from 9.30 am to 5.00 pm.
Venue: TAG Calabiana, Via Arcivescovo Calabiana, 6, 20139 Milan.
Laptop: Check out the F.A.Q. section.
Dress code: Informal. We recommend you wear comfortable shoes as the majority of the activities will involve walking around and standing up most of the time.
Included in the price: coffee breaks and lunch with the trainer and the other attendees are also included in this ticket… because networking matters.

How to get to Milan?

You can get to Milano Centrale by flying into one of these three airports: Linate, Malpensa, and Bergamo Orio al Serio.

Check out the TAG Calabiana page and get it sorted! With plenty of handy information on accommodation, travel options, where to find the training venue, and much more!


Impact Mapping Remote is a great workshop. Not only for Product Owners, but also for visual collaboration tools facilitators who’d like to add a few more highly valuable tools in their box!Maxime Sanglan-Charlier

Really interesting and addictive, a way to start to think deeper and search for solutions with a new methodology and technique.Andrea Calvario, Konica Minolta

The course description says: “Join Gojko to learn several effective ways that industry-leading teams apply to make their user stories much more effective, how to ensure that things coming into your work stream are defined well, split to be small enough but valuable, and how to achieve the big benefits of adaptive planning and that you can expect from great user stories.” And it’s true!Letizia Tosi – PM at NTT DATA Italia

A well consolidated path through a great mix of group-work and real-life examples. Gojko is amazing and he’s able to simplify all attendees’ problems while guiding us to discuss and answer each other.Nicola Grigoletti – Founder & COO @ Thread Solutions srl

A must for anyone who runs digital projects!Fabio Fabbrucci – Agile Product Mangaer

Learning how to split the problem and how to perform tests and measurements as we have learned in this course can help companies of any size and nature!Nunzio Fiore – Founder & CEO at coders51 srl

Gojko Adzic

Gojko Adzic is a partner at Neuri Consulting LLP. He is the winner of the 2016 European Software Testing Outstanding Achievement Award, and the 2011 Most Influential Agile Testing Professional Award.
Author of: Impact MappingFifty Quick Ideas To Improve Your User StoriesHumans vs Computers.

Gojko’s book Specification by Example won the Jolt Award for the best book of 2012, and his blog won the UK Agile Award for the best online publication in 2010.

Learn more


Facilitating Impact Mapping sessions: the video of our remote meetup with Gojko Adzic.

How serverless apps will impact the future of software architecture: meetup with Gojko Adzic.

Interviews (from our blog)

Is Serverless the future of Cloud Computing?: Luciano Mammino interviews Gojko Adzic.

The Kingdom of Software: our interview with Gojko Adzic.

About us

Avanscoperta is a growing community of professionals learning together, exchanging experiences and ideas, exploring uncharted territories.

We carefully select the most relevant topics and the best trainers and thought leaders worldwide with an eye to the most engaging teaching techniques.
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Are you interested in this course?

If you have any specific questions, or if you want to receive more information on dates, content or offers about this course, drop us a line. We'll gladly get back to you!


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