Shiftup Innovation Leader

Shiftup Innovation Leader

For companies that need to change and innovate faster

How can we have something like “a startup culture” in our company?
How can we get new products to become fast-growing scaleups?
How do we reorganize ourselves for optimal execution and innovation?

Most companies are expected to screw up and die within the next two decades. They will be replaced by a new generation of disruptive startups and scaleups except for the organizations that learn how to disrupt themselves.

Starting new teams and scaling up innovation is more critical than ever. The key to success is applying different practices in different stages of the innovation lifecycle. What works for a new business does not work for a mature one, and vice versa.

In this workshop, you will nosedive into the major good practices for business leaders and product teams, from the moment they have an innovative idea to the day they will scale it up (or screw it up). Everything depends on the lifecycle stage of the product or service.

Jurgen Appelo’s “Shiftup Business Agility & Innovation Leader” is a two-day workshop that teaches the principles and common practices of Lean-Agile business innovation.
It is a combination of facilitator-led instruction, peer discussion, and team exercises.

The workshop will help you understand how innovation works across the lifecycle of a business, and it makes them aware of their role in the creation and delivery of innovative products and services in continuously changing environments.


Day 1

The Business Lifecycle
Change, Agility, Innovation, Value & Complexity, The 10 Business Lifecycle stages, Problem/Solution Fit, Product/Market Fit, Business/Market Fit.

The Business Quilt
The pieces of the Business Model Quilt, Business Model Canvas, Lean Canvas, Minimum Viable Products, Pivot, Patch & Persevere.

The Innovation Vortex
The seven streams of the Innovation Vortex, Design Thinking, Lean Startup, Design Sprints, Lean Personas, Jobs To Be Done, Journey Maps.

Day 2

Lean-Agile Principles
Agile Manifesto, Lean Thinking.

Purpose & Objectives
Product Vision, Hoshin Kanri, North Star Metrics, Objectives & Key Results.

Performance & Metrics
Velocity, Burn Rate, Queue Length, Flow Efficiency, Burn Charts, CFDs, Pirate Metrics.

The Innovation Funnel
Innovation Board, Innovation Accounting, Metered Funding.

Lean-Agile Mindset
Growth Mindset, Mental Models.

What You Will Learn 

In two days, you will see that the basic unit for innovation is the strategic business model. You will understand how each business model evolves from exploration and effectiveness to exploitation and efficiency. And you will learn how managers, leaders, designers, and developers need to organize their work differently to create an organization that can reinvent itself continuously and that can scale tremendously.

The Shiftup Business Agility & Innovation Leader workshop will teach you how to apply Lean-Agile thinking to all aspects of business innovation.
That’s why you’ll automatically qualify to become an ICAgile Certified Professional in Business Agility Foundations (ICP-BAF, under consideration).

Foundational Course

The aim of this workshop is not to simply review dozens of practices and buzzwords that will be well-known (to some participants).
Instead, the goal is to take a higher perspective and achieve a foundational understanding of how these tools fit into the larger picture of the innovative, evolving company as a family of business models with individual business life cycles.
It is the perfect starting point for organizations aiming to achieve a coherent approach to a startup and scaleup culture within a corporate environment, with an equal emphasis on both disruptive and sustaining innovation.

Expect to get your hands dirty

In this workshop, you will work in small groups to collaboratively complete exercises. You’ll deepen your knowledge by discussing your findings with Jurgen and other participants.
And you’ll play serious games to understand variations and possibilities for applying what they’ve learned in practice.
Jurgen Appelo is available full-time, leading the lectures, questions, and discussions.

Target audience

Coaches, consultants, team managers, business leaders, product designers, product developers, product managers, project managers, human resource managers.

This is a foundational workshop, meaning that no knowledge or certifications of lean thinking, business agility or innovation are required. This is not an expert-level course. However, having some experience with new product development and business management (in any role) will make attendance easier.


Voucher: I bought a voucher straight from Jurgen, how can I redeem it?
Please get in touch with Jurgen before you purchase the ticket.

Tools & Laptop: Do I need my laptop for this workshop?
The workshop makes use of some digital materials offered through an app on smartphones and tablets (Android only, for now).
You are suggested to bring your own, but some extra devices will be available for shared usage.
Additionally, Jurgen will bring some physical, printed materials to support the discussions, games, and exercises.

Entry requirements: Is there anything I need to do before the workshop?
This workshop is not a beginner’s course for people who just finished their studies.
Some familiarity or experience with topics such as product design, product development, team management, business consulting, agile transformation, and organizational change is recommended.
However, no specific knowledge or certifications of lean, agile, or innovation are required.

Teaching language: What language will this workshop be in?
The workshop and all the materials will be in English.


There is no test, exam or formal certification for this workshop!
After attending, you may qualify to become an ICAgile Certified Professional in Business Agility Foundations (ICP-BAF, under consideration).
More importantly, you will be offered a path toward becoming a Certified Business Agility & Innovation Leader by starting and completing a journey to apply what they’ve learned in their organizations.
This will be a certificate based on actual work experience, not workshop attendance! You will earn that certificate when your journey is completed (with a time limit of one year after the workshop).



The workshop is based on the new book Startup, Scaleup, Screwup (to be published in April 2019) in which author Jurgen Appelo shares his most important findings after having interviewed dozens of people at Spotify, Zalando, Booking, Typeform, TransferWise, Flixbus, iZettle, and many other inspiring companies across Europe.
He also reviewed a ton of literature on what it takes to start with nothing and end with a large, thriving company. Businesses all over the world want more innovation, with happier workers, and at a faster pace.
It is time for them to learn how startups are agile and lean, and how they scale up their businesses.

You will be entitled to a free copy of the new book (after publication) and will receive a signed, exclusive bookplate which can be placed in the book as evidence of participation.

Testimonials: Ecco cosa dicono di questo workshop

One of the best workshops I’ve ever attended. Great content, really useful insights even on already known topics, and a really great trainer: Jurgen plays with elegance on the chords of innovation and shows a really strong competence.Carlo Gandolfo – Agile Coach

The “Shiftup Innovation Leader” workshop was an incredible experience. All the things: the preparations, the details, the training and obviously the Trainer, Jurgen Appelo, everything was perfectly prepared. I recommend it 100%.Erika Rodriguez – CEO at Take Up

Jurgen Appelo

Jurgen Appelo è uno scrittore, speaker, trainer, imprenditore, illustratore, sviluppatore, manager, blogger, lettore, sognatore, leader, libero pensatore, e… un olandese.

Dal 2008 Jurgen scrive sul blog www.noop.nl, su argomenti quali Agile management, software engineering, business improvement, personal development, e teoria della complessità.

Chi siamo, in breve :)

Avanscoperta è un ecosistema in espansione fatto di professionisti con una grande passione per l’apprendimento: ci piace imparare cose nuove e scambiare esperienze e idee, esplorando territori finora inesplorati in ambito software, nella sua accezione più ampia possibile.

Selezioniamo con attenzione gli argomenti più rilevanti e i migliori docenti da tutto il mondo, e diamo particolare importanza alle tecniche di insegnamento, preferendo approcci pratici e coinvolgenti.
Unisciti a noi! ?

Ti interessa questo corso?

Se hai delle domande specifiche, o vuoi ricevere maggiori informazioni, scrivici. Saremo felici di risponderti!


    Vuoi ricevere una volta a settimana i nostri contenuti esclusivi su tecnologia, sviluppo software, business e design?


    Iscriviti alla newsletter!