Luca Mascaro

Short biography:

Designer with over 15 years of professional experience, Luca had been inspired by sci-fi, architecture, Japanese culture and human experiences.

He founded Sketchin in 2006 to meet a challenge: mould a world where people can live experiences over their expectations.
In his time at Sketchin, he’s worked with clients that range from startups to global brands like Google, Ebay, Yahoo, Moleskine, Eni and Swisscom; to evolve the overall experience they offer their customers.

He’s taught students and companies in Europe how to design from an experience-centered and business-oriented point of view. He evolved Sketchin’s practice from both a philosophical and practical perspective to better fit market needs and embrace change as an evolutive competitive advantage.

As a public speaker, he’s spoken in conferences around the world on topics as experience design, evolution, interaction design, social change, the future of technology and experience management.
In his TED speech, he’s talked about the power of design in creating spaces that arise superior and meaningful experiences.